A list of terms you'll find as you build your site with Squarespace defined and explained

alt text


alt text

Text that some people and browsers will see instead of the image. Search engines use them to identify the content of a page. Learn more about alt text.

Announcement Bar

A banner message that appears in a bar across the top of your site. When enabled, the Announcement Bar will be visible on your mobile and desktop sites. Learn more about Announcement Bars.


A Record

A record used to point a domain or subdomain to an IP address. When you map a third-party domain to your site, we recommend creating four A Records in your provider's DNS settings.

Aspect ratio

The proportional relationship between an image's width and height.


A name that can be attributed for content on your site, such as blog posts. The author name displays in Blog Pages in most templates. Some templates allow you to hide post authors. By default, the contributor who created a post or image becomes the author.


The icon or image at the bottom of the Home Menu. Clicking your avatar opens login/logout options, profile settings, and the menu of all Squarespace sites you manage.

Basic Author

A name that can be attributed as an author for content -- most commonly blog posts. Basic Authors don't have accounts for your site. Learn more about Basic Authors.


The primary means of adding content to your site, including text, images, content links, third-party tools, and more. Blocks are available in pages, blog posts, sidebars, footers, events, and products’ Additional Information. Learn more about blocks.


To add a blog to your site, create a new Blog Page. Learn more about blogging with Squarespace.


A program you use to visit websites. We support the three most recent versions of Chrome, Firefox, and Safari for editing your site. Learn more about our browser requirements.

Carrier Calculated Shipping

A shipping option that automatically calculates shipping costs based on USPS rates. It’s available for domestic shipping in the United States on the business plan only. Learn more about Carrier Calculated Shipping.


Keywords added to blog posts, gallery images, products, events, and album tracks. Categories should be used for broad organization of your content. Learn more about categories.

Clickthrough URL

With Clickthrough URLs, you can turn images into clickable links to other pages on your site,  external pages, or files. Clickthrough URLs are available in Image Blocks, Gallery Blocks, and Gallery Pages. Learn more about Clickthrouh URLs.


A record used to alias one name to another when linking a third-party domain to Squarespace. During this process, you’ll create two CNAME Records in your provider’s DNS Settings.

Code Injection

An area in Advanced Settings and Page Settings for adding custom code and scripts to your site. We only recommend using Code Injection if you have coding knowledge, as any custom code falls outside of the scope of Squarespace support. Learn more about Code Injection.


Responses from Blog Page visitors. Squarespace has a powerful built-in commenting system. Manage your comments in the Comments panel. Learn more about comments.


Squarespace has a fully integrated ecommerce solution for creating a powerful online store. Squarespace Commerce is available on all plans. To get started, visit the Commerce panel.


  1. A package, box, or other unit you use to ship an order to a customer, specific to Carrier Calculated Shipping. To ensure accurate shipping estimates, enter all available container sizes. Learn more about Carrier Calculated Shipping.

  2. An area that frames an image, page, or content area on your site.

Cover Page

A page that presents a bold idea in a beautiful way. Cover Pages can be used for standalone sites or can be added to an existing site to make a powerful introduction. Learn more about Cover Pages.

digital product

Any file you sell in your Squarespace Commerce store. When a customer buys a digital product, they’re sent a download link that’s active for 24 hours. Common uses for digital products include ebooks, audio files, or documents. Learn more about digital products.


A language used to customize the look and formatting of a site. We only recommend adding custom CSS for limited aspects of your site, and we’re unable to provide support for any custom code. Learn more about adding CSS to your Squarespace site.


Web servers that translate an IP address into a legible domain name. If you have a Squarespace Domain, you can access your DNS settings in the Domains panel. To connect a third-party domain, you’ll need to change DNS settings in your domain registrar’s account.


A promotional or offer code customers use to apply a discount to orders. You can offer coupons for free shipping and/or restrict coupons by product, category, or order minimum. Learn more about coupons.


Every login for your site is a contributor with assigned permissions for different admin areas. If you’re not the only one who manages your site, you can invite multiple people as contributors depending on your billing plan. Learn more about contributors.


Squarespace Commerce supports USD, CAD, EUR, GBP, AUD, and CHF. After connecting a Stripe account to Squarespace, your store will update to display the currency associated with your Stripe account (if supported by Squarespace). Learn more about currency in Squarespace Commerce.

domain name

The name of your website. Your Squarespace site comes with a free domain, like “”. You can replace this with a custom domain instead, like “”, “,” or “”. There are two ways to get custom domains for your site: register them with Squarespace, or connect a third-party domain you already purchased elsewhere. Learn more about domains.

email notifications

The transactional emails customers receive after placing an order in your store. Learn more about email notifications.

Events Page

A page that adds a list or calendar of events to your site. The Events Page is a great place to showcase past and upcoming lectures, tour dates, classes, and any other public event you host. Learn more about the Events Page.


An area you can use to shorten how blog posts appear on a main Blog Page. Excerpts are usually the first few sentences or a summary of the post content. To add an excerpt to a blog post, click the Options tab in the post editor. In some templates, you can add an image to a blog excerpt. Learn more about blog excerpts.

Express Checkout

A setting you can enable that directs customers to the checkout page after selecting one product. When enabled, a Purchase button replaces the Add to Cart button. Learn more about Express Checkout.


A small image that displays next to the page title in a browser tab. Some browsers also use favicons to represent bookmarks. Also known as a browser icon. Learn more about favicons.


Some templates include editable footers. Footer availability and design varies by template. Learn more about footers.

Focal Point

An image tool for controlling the area of focus in the image. When you move an image’s Focal Point, you reposition the image within its container, and thus change what displays in the cropped area. Learn more about Focal Points.


Use folders to create drop-down menus in your navigation. Learn more about adding folders.

Gallery Block

A block that creates galleries of images and videos. Choose from four gallery designs: Slideshow, Carousel, Grid, and Stack. Learn more about Gallery Blocks.

Gallery Page

A page that creates a gallery of images and videos. Gallery Page designs are specific to each template. Learn more about the Gallery Page.

Google Apps

With our partnership with Google Apps, you can create a custom email address using your custom domain if you don’t already have one. You'll also get access to other Google Apps features like Google Calendar and Google Drive. Learn more about Google Apps and Squarespace.


(h1, h2, h3, dt) An HTML element that defines the structure and style of text. Selecting a Heading style in the Text Toolbar automatically creates H1, H2, and H3 tags -- no HTML needed.

Home Menu

Press Esc, click the Expansion arrow, or double-click the Back arrow at the top of any panel to open the Home Menu. The Home Menu is the main access point for all admin areas of your site.


The page that always displays when you visit your site at your main domain name. You can change your homepage at any time. Learn more about setting a homepage.


  1. The effect that appears when positioning a mouse over an object on your site (most commonly an image or link). You can set the hover color for links in the Style Editor. Some templates like Supply include hover features for images.

  2. A name of a domain registrar. You can connect a domain you purchased from Hover to your Squarespace site.


Basic markup language used for building web pages. The beauty of Squarespace is that you can design your entire site without any HTML -- our templates do the work for you. However, if you have coding knowledge and want to add advanced customizations to your site, HTML can be added to Code Blocks and Code Injection.

Image Block

A block that adds a single image to a page, post, or other content area. Learn more about Image Blocks.

Index Page

Index Pages highlight your content by using images that link to pages and galleries within it. Every template’s Index Page has its own design and behavior, and not all templates have them. For example, our Marquee demo site’s homepage is an Index Page. This is Adversary’s Index Page. Learn more about Index Pages.

Insert Marker

The black line that appears when moving blocks that shows you where you can create a new column or row of content.

Insert Point

A mark used to to add a block to your site. To find an Insert Point in page, sidebar, or footer, hover over the content area and click Edit, and then hover over the editor. To find an Insert Point in a blog post, hover over the body of the post editor.


Manage your inventory of products in the Inventory panel. Learn more about managing inventory.

IP Address

When you’re connecting a third-party domain to your site using A Records, enter our IP addresses in the Points to fields:,,, If you can only enter one IP address, use the first one. Learn more about connecting domains.


A design effect that opens an image in an overlay and dims the rest of the page when an image is clicked. Learn more about lightboxes in Squarespace.


Squarespace’s unique system for adding content to your site. Every content area of your site is built on our LayoutEngine, where you can build a layout by arranging blocks in one to 12 columns. Learn more about building a page.


  1. An image that replaces your site title. Upload a logo in the Design panel. Learn more about adding a logo.
  2. An image containing one icon and one line of text you can create using Squarespace Logo.


Main Navigation

The navigation menu typically reserved for the most important pages on your site. In most templates, Main Navigation appears at the top of the page. To add pages to Main Navigation, drag them into place under Main Navigation in the Pages panel. Learn more about your site’s navigation.


  1. Often defined “data about data.” Information assigned to content that matters to behind-the-scenes technology like search engines and RSS feeds. In Blog Pages, attributes like author and publication date are metadata.
  2. For images, metadata is used for copyright and technical information. Learn more about importing image metadata.

Naked Domain

A domain address without the "www,” such as (naked) instead of If you have a Squarespace domain, visitors can find your site by typing your domain with or without the "www." Learn how to remove the “www” from your domain.

Newsletter Block

A block that adds a newsletter subscribe option to your site. You can connect it to a MailChimp list or Google Sheet. Learn more about the Newsletter Block.

Not Linked

The area in the Pages panel reserved for pages that shouldn’t appear in navigation menus but can still be accessed via direct links and search engines. To hide pages from your navigation menus, drag them to the Not Linked section in the Pages panel.

Order Confirmed Message

A transactional email sent to a customer immediately after placing an order. It acts as a receipt. Learn more about order emails.

Order Fulfilled Message

A transactional email sent to a customer when their order is marked as fulfilled. It can include a clickable shipment tracking number. Learn more about order emails.


The area between the edge of the content container and the content within it. Padding is used to give extra space within an object around its content.


Squarespace has several page types for different kinds of content to your site, like Regular Pages, Gallery Pages, and Product Pages. To add a page to your site, in the Home Menu, click Pages, and then click an + icon. Select Page to create a basic page with text, images, and links. Learn more about adding pages to your site.

Page View

In Metrics, a page view is a record of every page hit on your site that loads completely.

Page Views

A statistic in Metrics that indicates someone visited a page on your site.


Individual entries in a Blog Page, each with their own editing areas and URLs. Learn more about blogging with Squarespace.

physical product

Merchandise, apparel, or other physical goods you sell and ship to customers. If you sell physical products, you'll need to add at least one shipping option to your store. Learn more about physical products.

parallax scrolling

A special scrolling effect where the background image moves slower than the page contents in the foreground. It creates an illusion of depth and immersion. For example, Marquee’s Index Page features parallax scrolling.

Popular Content

In Metrics, a list of pages on your site ranked by percentage of total visits.


Promoted Block

Some templates treat the first block in a blog post differently to add extra flair to its layout. When enabled, these are called promoted blocks. Learn more about Promoted Blocks.

Quickpost Bookmarklet

A tool used to create blog posts while browsing other sites and from outside of your Squarespace account. This can be installed in the address bar of your browser. Learn more about the Quickpost Bookmarklet.

recycle bin

Deleted pages, blog posts, and products are stored in a recycle bin for 30 days so you can recover them if needed. You can find recycle bins in the Pages panel.


A way to send visitors to a different URL from the one they originally entered or clicked. To create URL redirects, in the Home Menu, click Settings, click Advanced, and then click URL Mappings. Learn more about URL redirects.


In Metrics, the method by which site visitors entered your site.


Short for Really Simple Syndication. A way of allowing visitors to receive your blog posts in their browser or RSS feed readers as soon as they’re published. Blog Pages in Squarespace automatically include RSS feeds. Learn how to find your RSS URL.

Search Queries

In Metrics, the terms visitors type into a search engine that lead to your site.


The practice of improving a site's visibility with search engines. Get tips on increasing your site’s visibility to search engines.

Secondary Navigation

An additional navigation menu located separately from Main Navigation, usually near the footer. Secondary Navigation is useful for pages that aren’t the central focus of your site. Secondary Navigation is available in select templates.

Site Hosting

The hosting of your website pages and associated files. This is provided by Squarespace when you create a site.


The inventory identifier for every product variant. Squarespace assigns SKUs automatically, but you can change them to match your own inventory scheme. A single product can have up to 100 SKUs.


Some templates include editable sidebars that you can use to display important information consistently across your site. Sidebar availability and design varies by template. Learn more about sidebars.

Site Title

The main title of your site that appears in headers, browser tabs, search engines, and more. All Squarespace sites start with a “Your Site Title” placeholder. Edit your site title in the Logo & Title panel or by hovering over it in your site preview.

Stock Level Alert Email

An automated email sent to Admins and Store Managers when a product's stock is running low. You can set the stock level that triggers this alert for all products in your store. Learn more about the Stock Level Alert Email.


Our official and only merchant processing partner for Squarespace Commerce. Learn more about connecting to Stripe.

Style Editor

The area in the Design panel for customizing the look and feel of your site, including fonts, colors, padding, alignment, and more. Every template has its own options, often called "tweaks." In the Home Menu, click Design, and then click Style Editor. For quick access to tweaks specific to a page, navigate to the Style Editor when on that specific page. Learn more about making style changes.


A domain that’s part of a larger domain. For example, and are subdomains of It isn't possible to map a subdomain to a specific page. All mapped subdomains will point to the homepage and lead to your primary domain.


Keywords used in blog posts, gallery images, products, events, and album tracks. Unlike categories, tags allow for greater topic specificity. Learn more about tags.

Tax Rule

If you’re a merchant using Squarespace Commerce, you can create tax rules for every country and state where you ship products. Squarespace doesn’t support VAT or GST at this time. Learn more about taxes in Squarespace.


Squarespace uses thumbnail images to represent pages, blog posts, products, events, albums, videos, and other content on your site. Thumbnails populate in per-page header images, Index Pages, Summary Blocks, and other areas that use images to represent a page’s content. Learn more about thumbnail images.


Templates are the foundation of all Squarespace sites. When you first sign up for Squarespace trial, you’ll start by selecting a template on which you’ll build your design. Our templates are created by our expert designers and come with example content for inspiration. You can switch templates at any time. Learn more about choosing the right template.

text link

A text-only hyperlink in the Text Block that links to other pages in your site, external pages, files, email addresses, and phone numbers. To create a text link, add or edit a Text Block, enter text, highlight it, and select the link icon in the Text Toolbar. Learn more about text links.

title format

A customizable default structure for how page and post titles display in browser tabs and search engine results. Learn more about title formats.


Also known as a domain extension, a TLD identifies the most general part of the domain name in an Internet address. The TLD always follows the last dot in a URL. For example, .com, .org, and .net are TLDs.


A setting or option in the Style Editor that changes design elements like typography, colors, and padding. Style Editor tweaks usually appear as drop-down menus or sliders.

Unique Visitors

In Metrics, this identifies an individual connection, not necessarily a person, that visits your site as identified by an IP address. Squarespace tracks unique visitors by a cookie that expires after seven days.


A direct address to a specific webpage. Learn how to change a page or post URL.


Variations of a product with different attributes like size or color. Adding variants to a product creates a drop-down menu of options on its page, most commonly “Size” or “Color.” Learn more about variants.


In Metrics, Visits represent continuous browsing events on a website with no more than a 30-minute break between interactions. For example, if you view a page every 29 minutes for three hours, this would be counted as one visit. If the same visitors views a page after a 30 minute break, a second Visit is counted.

Summary Block

Summary Blocks present your content in magazine-style layouts. There are four Summary Blocks, and their design and behavior are consistent across all templates. Learn more about Summary Blocks.


A coding language used to transport and store data displayed on a website by HTML code. Exporting your Squarespace site creates an .xml file.