A list of terms you'll find as you build your site with Squarespace defined and explained

A Record


A Record

An A record (also known as a host record) allows visitors that type your naked domain (without the “www”) to to find your site. When you map a third-party domain to your site, we recommend creating four A records. Some providers only allow one.

Enter these values in your DNS Settings: Host - @, Type - A Record, Points To - If possible, all four IP addresses. If there’s only one “Points To” field, enter the first IP address:,,,

aspect ratio

The proportional relationship between an image's width and height.

Audience Size

Previously called Unique Visitors, this is tracked via a browser cookie which is set when a visitor first accesses a website. The cookie has a lifespan of two years. Unique visitors are a good measure of total audience reach, but not necessarily engagement (Visits are a better way to gauge this). Every time you clear your cookies or access an already-visited website from a different browser, you will be counted as a unique visitor.


Someone who writes a blog on your website. The author could be you, an administrator, or a content editor on your site that has access to write a blog post. A Basic Author can also be set as an author, even though they can't login.


Automatic Stock Level Alert Email

An email that will be sent to you if your Inventory goes below a set level. You can turn this on and set the level at which an email is sent in your Email Settings within the Commerce options.

Basic Author

A Basic Author is someone who can be attributed as an Author for a blog post on your site but who, unlike a Contributor with Content Editor permissions, does not have permission to edit content in your site.

Billing Information

The information of a customer's credit card which they are using to purchase your products if you are using Commerce.

Block Menu

A Block Menu allows for you to choose what specific type of block you would like to add to your page. A Block Menu will appear when you click on an Insert Point and allows you to choose from Basic Blocks, Commerce Blocks, More Blocks, Layout Blocks, Content Blocks, and Social Blocks. 


A type of website or part of a website that is updated consistently to provide users with new content. As more entries are added to a blog, they can be tagged, categorized, and organized by date.

Blog Importer

Allows you to import your blog from Squarespace 5, Wordpress, Tumblr, and Blogger. Learn more about importing your blog to Squarespace for Squarespace 5, Wordpress, Tumblr, and Blogger.


1. A program used to access websites on the internet. 

2. In our Metrics App, this shows a weekly record of the internet browsers that visitors used to view a site.

Carrier Calculated Shipping

A shipping option that uses the United States Postal Service (USPS) to automatically calculate the cost of shipping based on the weight and dimensions of the product, as well as the location of the buyer. Learn more about Carrier Calculated Shipping.

Cart Notification

A notification customers receive while on your site of how many items they have added to their Shopping Cart.


You can place Blog Posts, Gallery Images, Events, Products, and Tracks. into categories to index content by type, so that viewers can easily find the post they are looking for.


A button on your site customers will click to begin paying for their purchases.


A CNAME record links an alias name to another domain name. When mapping your Squarespace site to a third-party provider, enter our special URL:

CNAME Record

A Domain Name System (DNS) record used to send traffic from one domain to another. Mapping your domain from an external domain provider to your Squarespace site requires you set your CNAME Record to Squarespace's domain:


The black vertical Insert Marker line that appears when moving a Content Block to create a new column in your page content. This will place the Content Block you are moving next to the content where the Insert Marker appears.


Responses from visitors of your site to blog posts. Learn more about comments.


The area of your site where your store is configured


The storage unit specified to hold products purchased when a customer chooses the Carrier Calculated Shipping option at checkout. Container size for USPS Priority Mail or Priority Mail Express comes with preset options. USPS Standard Post does not have preset Container options.

Content Blocks

The foundation of your Squarespace website. Each Content Block is designed to allow you to add a specific type of content within a page, post or other area of your site. There are a variety of Content Block options organized by six categories: Basic, Commerce, More, Layout, Content, and Social.

Content Collection

Dynamic page types such as Albums, Blogs, Events, Galleries, Indexes, Pages, and Products. Collections are also known as pages.

Coupon Expiration Date

The date after which a coupon code for your products will no longer be valid.

Content Manager

The section of your Squarespace account where you are able to build, add, edit, and delete pages and content in your Squarespace website

Coupon Rule

A principle stating what kind of discount is applied, how much of a discount, and when the discount is applied.


Codes used in Commerce which allow for your customers  to receive a discount on your products. Coupons are also known as Offer Codes that provide a discount when you are purchasing your Squarespace Account.


Cascading Style Sheets. CSS code is used to style the content of your website. This can be added to the CSS editor within the Style Editor.

Customizable Element

Any element listed within the Style Editor toolbar. It is used for changing styles of certain areas within your site. Learn more about customizing elements.

Device Platform

(In our Metrics App) A weekly record of views to your site illustrating the percentage of those views made from desktop computers vs mobile devices.

Digital Product

An item which the buyer downloads instead of having shipped

Discount Type

The amount by which a coupon code will reduce a customer's price


This stands for Domain Name Server or System. These are web servers that translate a website IP address into a legible domain name. When using a third-party domain with Squarespace, you’ll need to change DNS settings in your domain registrar’s account.

Domain Forwarding

A method of forwarding or redirecting a user to a different page than the URL address they typed in or clicked. Also called URL redirection. Learn more about Domain Forwarding.

Domain Hosting

The hosting and management of your custom domain name (not provided by Squarespace). Learn more about domain hosting.

Domain Name

The name of your website. It’s the name that appears after “www” in web addresses. When you sign up for an annual account, you can register a domain name for free. You can also use domain you purchased from a third-party provider (like GoDaddy or 1&1) by following a process called domain mapping.

Email Notifications

The area of your Commerce manager where you can update emails sent to your customers.

Events Page

A type of Page used to design and display information for a planned social occurence. The Events Page can feature the time, date, location, and other information about the events themselves. Learn more about Events Pages.

Express Checkout

A setting that allows buyers to be taken straight to the Checkout page instead of to their Shopping Cart when using Commerce.

Fee Per Item

A fee charged for each physical item in the order.

Flat Discount

A Discount Type that will give a discount of a specific dollar amount.

Flat Rate

A way of charging for shipping on a per-item basis.


The option that appears when moving a Content Block into text within a Text Block. Floating a Content Block will cause the text around the inserted Content Block to be wrapped around the Content Block. The Insert Marker will turn into a grey box where you can Float Blocks. The Float option is available for all types of Blocks.

Focal Point

Focal points provide you with the ability to exert some control over the area of focus in your images, depending on where you place the image on your site, as well as if the image is featured as a thumbnail (smaller version). Learn more about focal points.


A type of Page used to a create drop-down navigation of other Pages within your site. Learn more about Folders.


A division of a website or blog that displays below all main content, at the bottom of the page. Learn more about footers.

Free Shipping

A Discount Type which provides shipping at no cost to the customer.

From Email Address

The email address from which you would like emails from your store to be sent.

Gallery Block

A type of Content Block that will feature images in either a slideshow, grid, stacked, or slider format. These types of Content Blocks can be added to Pages, Blogs, footers, and sidebars. Learn more about Gallery Blocks.

Gallery Page

Pages that are intended to feature images in a format specific to the template you've chosen. These page types are available in all templates. Gallery Pages can also be referred to as Gallery Collections

Google Apps

A suite of online applications from Google that includes web tools like email, a calendar, and document management. Learn more about Google Apps.


(h1, h2, h3, dt) HTML elements that help define web document structure and styling. Heading tags break up content and organize topics. Important headings like H1 or H2 are typically used for the site title and page titles.


The page that visitors to your site will see upon arrival. Learn more about setting a homepage.


The systems that hold all the content for a website or blog, and connect this data to site visitors.


The effect when positioning your mouse over an element on your site (e.g. a link, image, etc.).


HyperText Markup Language, which is the basic markup language used for building web pages. HTML uses tags (e.g. <p>, <strong>, <em> ) that surround text in order to structure a web page. Your Squarespace site can be modified with HTML by adding Code Blocks and by using Code Injection points. We have an HTML cheat sheet here for your reference. Learn more about Code Blocks and Code Injection.

Image Block

The block that will allow you to feature images in content areas like pages, posts, sidebars, and footers. Once your image is uploaded, our system creates six different size variations of a single image so it looks great no matter how you size it within the editor. We recommend sizing your images to be no larger than 1500 pixels. This will ensure that your image can be displayed and will help to avoid the pixelization that can occur if a smaller image is being displayed in a wider format. Valid image extensions for the web are PNG, GIF, and JPG. Learn more about formatting images for display on the web.

In Stock

A good that is currently available for purchase within your site using the Commerce tools

Index Page

A group of thumbnails that represent a collection of content (Gallery, Pages, Blogs). When clicking on the thumbnail within the Index Page the related collection will be displayed in a way that is dependent upon your template. Learn more about Index Pages.

Insert Marker

The black line that appears when moving Content Blocks around your pages. This line shows you where you can create a new column or row.  A grey box will appear to float content within a Text Block.

Insert Point

A + button that appears in content areas where you can add Content Blocks. When you hover over it, it turns black and Insert Markers appear to show where the Block will be placed.


The quantity of a good in your Store that is available for purchase.


The grid-based technology that allows you to create custom pages with various types of Blocks including, but not limited to, Text, Gallery, Form, and Video. LayoutEngine will allow you to create up to 12 columns (one column in a Sidebar and some Footers) and and an unlimited amount of rows of content.


1) Connecting a domain name you have purchased and mapped from a 3rd-party domain host to your Squarespace site within Settings > Domains. 2) Linking text allows for you to designate certain text within your site to redirect your visitor to other content, either on your site or externally to another site.

Main Navigation

The collection of text links, usually within your site’s header area, that guide your site visitors to the main sections of your website. The Main or Top Navigation links in your Squarespace website are labeled so in the Content Manager.


If you own a domain name from a third-party provider, you can use it for your Squarespace site by following a process called domain mapping. This involves editing DNS settings in your registrar’s account, including A Records and CNAME records.


The area around an object within your site. Margins are used to give extra space around elements on your site.

Navigation Link

Single page links to be displayed in navigation areas. These can either be used for external links or internal links. Learn more about navigation links.


A formulated letter that keeps your customers informed about your Store.

Newsletter Block

Note: If you’re using Squarespace 7 or joined Squarespace after October 17, 2014, visit the Squarespace 7 version of this guide.

A Newsletter Block allows visitors to your site to sign up for a newsletter or updates to your blog. It can be added via an Insert Point and can store email addresses using MailChimp or Google Docs.

Not Linked

The section within the Content Manager that organizes pages within your Squarespace site that do not display as links on the Main Navigation, but stand alone as individual pages your site visitors can access. Learn more about the Not Linked section.

Offer Code

A coupon code you use to receive a discount when signing up for a Squarespace Account. Can only be applied to the account's first billing period.

On Sale

An item being sold for a reduced price.

Operating System

The "brains" of a computer. The two most common ones are Windows (PC) and OSX (Mac). In our Metrics App, this shows a weekly record of the operating systems used by visitors to view a site.

Order Confirmed Message

An email sent to your customer telling them that you have received their order.

Order Shipped Message

An email sent to your customer telling them that their order has shipped.


The area within the Commerce settings where purchases made by your customers will appear.

Packing Configuration

The 3-D rendering of the selected Container for the USPS Carrier Calculated Shipping method of particular product. This configuration determines the size of the Container and how many times the customer's order can fit in the selected Container. It also calculates the weight of the Container and the estimated cost of shipping. Learn more about Packing Configuration.


The area between the edge of the content container and the content within it. Padding is used to give extra space within an object around its content. See an example.


You can add content to your site by adding different types of pages; also known as content collections. Pages, or content collections, provide the base canvas for building pages within your site. You can use Content Blocks to fill the structure of the basic Page option. Other dynamic page types include indexes, events, blogs, galleries, and links which contain images, blog posts, custom Content Blocks, and links.Learn more about pages.

Page View

In Squarespace Analytics, a page view is a record of every page hit on your site that loads completely.

Page Views

A statistic that indicates someone has visited a page on your site. This traffic often comes from search engine references (for example, when someone reaches your site through a Google search) or external links which point to your site.

Per Order Fee

A base fee added to each order through your Store.

Percentage Discount

A Discount Type which will decease an order's price by a given percentage of the price.

Physical Product

An item for sale which can be held and must be shipped to the buyer.

Plain Text

Text that does not contain any code which can impact display or functionality. You can use a text editor such as Notepad or WordPad (for Windows) or TextEdit (for Mac) to create plain text.


A media file, usually an audio recording, that is added to an Audio Block within a blog post. Learn more about podcasting.

Popular Content

In Squarespace Analytics, a list of the pages on the site ranked by percentage of total visits.


Individual entries within a Blog page.

Post Excerpt

A truncated display of a post that gives your audience a sample or preview of the full post. Excerpt content can be added within the options area of the post editing window. Learn more about excerpts.


The cost you are charging a buyer to purchase a particular product.

Privacy Policy

What you will and won't do with your customer's information, which they provide to you when they purchase a product.

parallax scrolling

Special scrolling display where the background image moves at a slower speed than the page contents in the foreground when scrolling. Creates an illusion of depth and immersion.


A physical, digital, or service good you are selling within your site using the Commerce tools.


The amount of a particular product your customer is buying.

query parameter

Query parameters are part of the url used by forms to designate the fact this particular visitor needs to associated with a particular value (for example, the site they were on that brought them to your site).

query string

The part of the URL (after the equal sign) stored by forms using the Hidden Form Field.

Quickpost Bookmarklet

The tool used to make blog posts while browsing other sites and from outside of your Squarespace account. This can be installed in the address bar of your favorite browser. Learn more about quickpost bookmarklets.


The method by which the site visitors discovered the site.

Return Policy

Your terms for accepting returns and offering refunds.


Really Simple Syndication is a way of allowing visitors of your site to receive your blog posts and updates in their browser or RSS feed readers as soon as they are published. RSS is delivered in 3 different versions (RSS, ATOM, and RDF), and generated automatically by your Blog. Learn more about RSS feeds.


The horizontal Insert Marker that appears when moving a Content Block to create a new row in your page content. This will place the Content Block you are moving above the content where the Insert Marker appears.

Sale Price

The price for which an On Sale item is being sold.

Search Queries

What terms or phrases visitors are typing into a search engine to bring up the site.


Stands for Search Engine Optimization. This term refers to improving a site's visibility with search engines, where the higher a site appears in search results, and the more frequently the site is listed, the more potential traffic it will receive from a search engine. Learn more about SEO.

Secondary Navigation

A collection of links made in addition to the Primary or Main Navigation of your site. The Secondary Navigation is usually found beneath the Main Navigation or at the bottom portion of your website. The Secondary Navigation feature is only available in some templates.


The method by which physical goods are delivered to your customers.


Shopping Cart

The area where all of your customer's purchases are stored until they are ready to checkout.


The sections that appear to the left or right of the main page content within your template. Sidebars generally contain page links or blocks that a user wants to appear across multiple pages on their site.Learn more about the sidebar.

Single Product

A Coupon Rule which states that a coupon code may only be used a specific product.

Site Hosting

The hosting of your website pages and associated files. This is provided by Squarespace when you create a site.


An ID number for a product or product variant.


The number of a certain product you have for sale. It can be a number or unlimited.

Store Policies

Your store's return and privacy policies and terms of service.

Store Settings

The area of your Site Manager where you can integrate your Squarespace site with your Stripe account, add and edit your Store Title, turn on and off Express Checkout, select a Shopping Cart Style, integrate a newsletter, turn on Stock Level Alerts, and add your Store Policies. Learn more about Store Settings.


The company that handles the billing aspects of your store. You can find out more about connecting your Stripe account to your Squarespace store here.

Store Title

The name of your store.

Style Editor

Squarespace editing mode represented by the "paintbrush" icon within the Preview Mode editing tool. This is where you control the color, typography, sizes, values, and other miscellaneous style options for your site elements. This is also where you can add your own custom CSS for your template. Learn more about the Style Editor.

Tax Rule

A principle stating how much tax is charged and when it is charged.


Keywords used in a Blog, Gallery, Event, or Track for topic or image organization. Unlike categories (which are generally intended for broader categorization of site content) tags allow for greater topic specificity.


The area of your Commerce Settings where you can configure how much tax will be charged to your customers.


A starting point for the layout, design, and functionality of your website. We currently have blog, business, and portfolio templates. Learn more about templates.


This is an area located within your site where you can submit messages for quick help with questions regarding your site or account. Submit a support ticket.

Unique Attribute

A quality such as size, color, or style which sets apart variations of a single product.

Unique Visitors

An individual connection, not necessarily a person, that visits your site as identified by an IP address. Squarespace tracks unique visitors by a cookie that expires after 7 days.


Stands for Uniform Resource Locator. In human terms, a URL is a direct address to a specific location/website on the web.

URL Shortcuts

A URL is a website address. A URL shortcut takes a rather lengthy URL and shortens or renames it to a shorter address. Learn more about URL shortcuts.


A duplicated product which has different attributes and stock numbers.


The part of a browser that displays content. This excludes the address bar, tabs, toolbars, and menus.


Visits represent continuous browsing events on a website with no more than a 30-minute break between interactions. For example, if you view a page every 29 minutes for three hours, this would be counted as one visit. If the same visitors views a page after a 30 minute break, a second Visit is counted.


A website contains content that is updated as frequently or as infrequently as needed by the owner, and viewed by visitors who seek to gain information by visiting that website.


Extensive Markup Language, which is a coding language used to transport and store data displayed on a website by HTML code. When exporting a Squarespace site, you will download an XML file (.xml) made to transport your site’s data. Learn more about exporting your site.

IP Address

When you map a domain to Squarespace using an A Record, enter our IP addresses in the Points to fields:,,, If you can only enter one IP address, use the first one.

Naked Domain

A naked domain is a domain address without the "www,” such as (naked) instead of (non-naked). Visitors can find your site by typing your domain with or without the "www."


A subdomain is a domain that’s part of a larger domain. For example, and are subdomains of It isn't possible to map a subdomain to a specific page. All mapped subdomains will point to the homepage and lead to your primary domain.


A top-level domain (TLD) is the last portion of a domain name. For example, in the domain, the “.com” is the TLD. When you register a domain through Squarespace, you can select from available .com, .net, .org, .biz, .info, or .mobi domains.